Brand Identity & Creation // Borealis Bowls
“Better Lives, One Bowl At A Time”
Brand Mission + Vision
We are committed to providing an attractive, health-focused, food offering with high-quality ingredients from a mobile establishment. We value superior customer service, sustainability, and authenticity throughout every aspect of our company.
We stand out because not only do we incorporate many locally sourced ingredients, but we also choose to donate 3% of our profits to various charities. The food truck and smoothie industries are also extremely lucrative markets where we believe we can quickly rise to the top.
Ideation
There is a lot of inspiration from photos and use of images throughout the designs of this company. The brand is best described as modern and focuses on clean lines, minimalism, organic materials, and natural light. The color palette is inspired by the northern lights and features very powerful yet calming colors. The goal is to always covey genuine, wholesome, fresh feelings from products to promotion and with every interaction between customers and employees.
Target Audience: We aspire to be inviting to all, but Millennials and Gen Z are our primary target audience because they tend to value healthy living, they're loyal, adventurous, and pursue sustainability. The goal is to be in locations where college-age students and working professionals frequent since our product provides a healthy, delicious, high-quality, and fast meal option.
